Widespread use of the Internet forever changed the way people interact, consume information and make purchase decisions. People rely on the Internet to source vendors and according to some sources more than 80 percent of B2C purchase cycles gets completed before the buyer actually contacts sales.

In order to grow your business and succeed in today’s digital world, how you market to potential buyers must change. Our demand generation and inbound marketing experts are there to help you address these challenges – create awareness, spark the demand for your products/services and streamline your growth online.

At the beginning of the process, we develop a deep understanding of who your potential buyers are, what digital channels do they use for making purchase decisions and what information they would like to see while searching for products or solutions to their problems. With that key understanding, we define the most suitable mix of traffic generating activities necessary for attract your audience via different digital channels (organic search, paid search, referrals, earned media, owned media, social media, etc)

With visitors on-board, our goal is to make sure that their attention gets properly funneled towards making a purchase decision or reaching out to your sales team. We make this happen by implementing website usability improvements, offering relevant and valuable content (e-books, whitepapers, blogs, infographics, videos), using analytics to optimize landing pages for conversion and other actions needed to help you convert.